According
to estimates, about two billion people have access to the World Wide
Web. So for business owners, it really pays to have a website in
order to tap this vast audience. In today’s Internet-saturated
times, a business without a website is like a shop without a sign.
With
that said, putting up a website for the sake doing so is never a good
idea. Web surfers have become more sophisticated now and they’ll
leave your site quickly if it isn’t well-designed. To create an
engaging and high-traffic website, be sure to avoid these web design
faux pas:
Design
First, Content Later
Visual
appeal is a hallmark of good website design, but it should not be the
star of the show. Remember, people visit your website for its
content, so don’t make the mistake of creating the design first
then shoehorning the content later.
Ads,
Ads, More Ads
Nothing
drives visitors away faster than a barrage of intrusive
advertisements. While you can certainly display ads on your site to
monetise it, be sure to implement them in a tasteful, discreet
manner.
How
Do I Contact You Again?
So
you’ve managed to attract viewers to your site? Then you’re that
much closer generating leads! If your “Contact Us” page is buried
deep within your website though, prospective clients won’t be able
to do business with you.
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