SEO is an effective way
to raise the rank of a web page organically. However, the success of
SEO is not solely determined by link building and keyword research.
These three factors also play a large role in the success of SEO:
Website Speed
When Google
experimented with 30 search results per page for several queries,
traffic dipped by 20 percent on those pages. The reason? The pages
loaded slower!
Online
users are used to the instant gratification the Internet brings them,
so make sure you give them that same user experience. Slow-to-load
websites see high bounce rates. This results in a drop in ranking
because search engines interpret this as your site being irrelevant
to the searched keywords.
Mobile-Supported
Browsing
Mobile devices are
overtaking desktop computers as the device of choice for Internet
access. As such, your website needs to be accessible on mobile
phones; if not, loading speed bogs down.
You
can resolve any speed issues by auditing your site via Webmaster
Tools and Google Labs, particularly Page Speed Online. After crawling
through your site, these features will suggest measures to
effectively lower the time it takes for your site to load.
Update Frequency
Google is all about
providing informative, high-quality, and up-to-date information to
their users. This is why you’re encouraged to fill up your blog as
often as possible. The more relevant entries you post on your blog,
the more likely search engines will recommend your site to their
users.
0 comments:
Post a Comment