Indie game
developers are always just one big break away from garnering a strong
following. A common mistake that developers tend to unknowingly commit,
however, is to poorly prepare for their marketing, if at all. Unfortunately,
games can’t market themselves, no matter how good it may be. It would do indie
game developers well, therefore, to take the time to strategise how they will
be presenting their product to the market.
If there is one thing that gamers swoon over, it is
when an established game developer releases teasers and takeaways from their
upcoming game. Press releases, screenshots, and game trailers up the anticipation
of the awaiting public. These should be distributed in a timely and strategic
manner. The team should also not forget to regularly issue updates regarding
the game to further hype up its release. Fans also appreciate work-in-progress
arts, as it makes them feel more involved in the development of the game.
Apart from the official press releases, developers
should also create a ton of press and game development-related material that both
media and the public can sink their teeth into. Things such as development
blogs, websites, and social media accounts are great ways to start. Most
certainly, there is no shortage in avenues when it comes to reaching the
public; the company only needs to find the right channels to ensure that their
game does not get lost in the shuffle.
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