Over
the years, Google has tweaked their search engine algorithm to serve
up better search results. After all, it wasn’t that long ago when
early SEO practitioners stuffed their content with keywords in the
hopes of boosting their ranking. Recent updates, however, have
ensured that quality content takes precedence over keywords. That is,
websites and pages that provide useful information are now
prioritized over those with spammy content.
Now,
Google is once again shaking up the search engine landscape with what
they call “entity search.” This development aims to index the
World Wide Web so that when users type in one keyword, the results
displayed also show information related to it.
For
example, if a user keys in “Leonardo da Vinci,” Google will not
only show information about the painter, but also other relevant
pages such as Da Vinci’s contemporaries, famous Renaissance
paintings, and the history of the Renaissance. They do this by
analyzing what users searched for in the past, and linking the
results together to form a web of related information. In other
words, Google looks at more than just keywords, but at all possible
meanings attached to that keyword so the results displayed are as
accurate and useful as possible.
0 comments:
Post a Comment