Mobile
web marketing is the order of the day. In fact, it has always
been since the rise of the smartphone. Unfortunately, many business
owners still fail to grasp the importance of going mobile, but if
you’re among those who see a mobile-friendly website as a chance to
reach more potential clients, here are a few neat tricks you should
know and apply on your mobile website:
Simple
Don’t
overload your site with content. Always remember that while it might
be counterintuitive on a financial standpoint, filling up every
possible space with text or media isn’t a wise decision to make
creativity-wise. In fact, even when it comes to desktop sites, pages
heavy with text are often skipped. Keep content balanced with
creative, eye-catching visuals instead.
Recognizable
If
you are using a particular template (colour palette, text fonts,
logos, etc.) for your desktop website, it should then make sense to
incorporate the same styles into your mobile site. This will help
your prospective customers recognize your brand more easily. Just
make sure that in doing so, you aren’t sacrificing usability.
Compatible
Unlike
desktop sites which remain pretty much the same regardless of the
type of computer your customers will be using, your mobile site
should be compatible with most, if not all, of the operating systems
(OS) for mobile devices available on the market.
Note that applying the
tips above would be a breeze if you work with a skilled mobile web
designer who has the right skills and knowledge.
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