These
days, you can see a lot of people playing around with their
smartphones and tablets on the street. These tech-loving individuals
aren’t just playing the latest popular game or watching the latest
episode of their favourite TV show, because most are actually surfing
the Internet on the little screens of their mobile devices. This is
where responsive website design comes in.
Responsive
web design is what web designers call having a website designed
to handle multiple screen and platform sizes. Essentially, it means
your website would still be able to look good whether the visitor is
using a desktop-sized monitor or a five-inch smartphone screen. It
sounds like a lot of work and it is, but there are some solid
benefits to creating a site viewable across several devices and
platforms.
First
of all, it simplifies things. Some websites have separate mobile
versions that act as the “mini version” of the original, but
keeping it updated to reflect the main site doubles the work. Better
to have a single consolidated page that works for several platforms.
Second, it gives your business a wider reach. A more accessible
website lets you have more visitors. More visitors mean more
potential customers, which is definitely good for business.
The
initial payout to create a responsive website can be a considerable
investment, but it will soon pay for itself. With people moving to a
multi-device existence, making your website accessible from anywhere
and any device is a profitable idea.
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