Search engine
optimisation (SEO) has been around for a while, and the regular
updates or guidelines for it from the major search engines leave a
lot of people scrambling to understand the new algorithms. Here’s
how the new guidelines have modified the key players in SEO.
It’s
all about keywords and links – Keywords
and links play massive roles in a successful SEO campaign, but
they’re useless on their own. Every aspect of website marketing
from site optimisation for mobile, to the popularity of content, will
heavily influence a website’s search page ranking.
Keyword
stuffing = higher rankings – No
longer
true.
Search engines are changing as we speak—they’re actually becoming
“smarter” and more able to snuff out the relevant from the bogus
with algorithmic updates. Stuffing a landing page is a prevalent SEO
practice in the past, and marketing strategists have to disabuse
themselves from this dubious tactic, unless they don’t mind getting
pushed down the results pages as penalty.
Google
is all you need – Google
is practically the “king” of the search engine market, and that’s
a fact. However, companies should also never underestimate the
offerings of other search engines such as Bing, Yahoo, or Ask. Here’s
why: a year ago, 3 trillion searches have been made on all search
engines on the web—1 trillion performed on engines other than
Google. As it turns out, other engines have their own capabilities
that shouldn’t be overlooked by business owners and marketing
professionals alike.
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