Andrew
Edwards' article "Is SEO Dead?" on ClickZ discusses the
dilemma of prioritising unique content over using legitimate SEO
tactics. With information growing in necessity, there's a lot to be
said, not probably about the supposed "death" of SEO, but
about a major paradigm shift. It's the 8th most read article on
ClickZ of 2014.
Forget
white hat and black hat. Can SEO today still be called SEO?
Gone
are the days when websites would simply stuff their pages with
keywords in a bid to clinch top search engine rankings. Gone are the
times when content can simply be spun to provide more content on
multiple websites. Those practices are frowned upon now, but how
different are today’s practices? What about link building and
keyword research, among others?
If
a website benefits from expert keyword research and link building,
should it rank higher than a website that contains instructions on
how to build a bookshelf? Google neither supports nor protests the
need to hire SEO services; all it cares is that the user gets what it
wants. If a person wants to look for a manual on building a
bookshelf, he should be able to get that information.
The
nature of SEO has changed multiple times. Back then, SEO was all
about keyword stuffing; today, it's all about quality content.
Pitting SEO against content is a grossly inaccurate portrayal of how
online marketing works.
In
short, content is
the
name of the game in SEO.
0 comments:
Post a Comment