Monday, 15 June 2015

How do you measure if a mobile app is successful or not? Success, in this instance, goes beyond the number of downloads or reviews you get from it. It’s also bigger than the lack of errors or bugs reported about the system. You need to ensure that the app runs smoothly across all the platforms and devices where it was meant to be used. You need to evaluate it based on factors that make the software popular and (or otherwise) amongst consumers. More importantly, you need to work closely with professional...

Saturday, 13 June 2015

In a recent study commissioned by Tourism Australia, visitors ranked the country second amongst the 15 major markets known for fine wine and dining experiences. Other contenders for the top spot include France, Italy, and the U.S. There’s a lot you can do, however, to help boost Australia’s reputation as a prime epicurean destination, and that is by encouraging more people who have never been to Australia to visit the country. One way to get them to visit is to earn stellar reviews of your restaurant,...

Thursday, 11 June 2015

New apps seemingly pop up every second. Virtually every business category has one, from multinational firms to neighbourhood shops. Whatever need you envision, “there’s an app for that”, so goes the popular saying. If your business has yet to catch on to this trend, chances are you’re already lagging seriously behind in the digital race. Last 28 April saw the InformationWeek Conference happen in Las Vegas, with a fantastic array of guests and panellists from the industry. In one panel discussion,...

Tuesday, 9 June 2015

To ensure a website’s authenticity and reliability, Google regularly comes up with algorithms called “spiders” that “crawl” and evaluate webpages for indicators that confirm whether or not a site provides value to users. Search engine optimisation, in a nutshell, is all about making sure these spiders are happy with what they see. Otherwise, you can expect your site’s rankings to plummet; Google might even ban it altogether. The challenge lies in the fact that SEO is not a one-time deal; you need...

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