Friday, 30 May 2014

The same qualities of good SEO cited here aren’t just what search engines are looking for now, in fact, they have been telling marketers the same thing for years.

The evolution of search engine algorithms will undoubtedly continue, and the same standards of good SEO that have existed for years will likely persist well into the future. Thus, when working with a trusted company like Viper Online on strategies for search engine optimisation in Perth, perhaps it would be best to follow SEO and marketing expert Purna Virji’s advice on Search Engine Watch and make good Perth SEO practices your only mantra.

http://viperonline.com.au/reiterating-the-importance-of-maintaining-good-perth-seo-practices/

Tuesday, 27 May 2014

For many experienced Perth web designers, nothing quite compares in complexity and difficulty to launching a new website. Like trying to put toothpaste back in the tube, it’s rarely ever straightforward, and the process, if not tamed, can leave design teams overwhelmed. Despite the mess, however, it’s an event many web designers live for, and one they eventually learn to control.

Navigating the complex maze that is the new website launch requires plenty of preparation, a knack for organisation, and a mind to avoid getting carried away in all the excitement of it. The latter was discussed in a recent article on Search Engine Watch.

http://viperonline.com.au/perth-web-designers-navigating-the-complexity-of-new-website-launches/

Monday, 19 May 2014

Most Common Website Design Faux Pas

Posted by Jason Whitewood On 5/19/2014
According to estimates, about two billion people have access to the World Wide Web. So for business owners, it really pays to have a website in order to tap this vast audience. In today’s Internet-saturated times, a business without a website is like a shop without a sign.
With that said, putting up a website for the sake doing so is never a good idea. Web surfers have become more sophisticated now and they’ll leave your site quickly if it isn’t well-designed. To create an engaging and high-traffic website, be sure to avoid these web design faux pas:

Design First, Content Later

Visual appeal is a hallmark of good website design, but it should not be the star of the show. Remember, people visit your website for its content, so don’t make the mistake of creating the design first then shoehorning the content later.

Ads, Ads, More Ads

Nothing drives visitors away faster than a barrage of intrusive advertisements. While you can certainly display ads on your site to monetise it, be sure to implement them in a tasteful, discreet manner.

How Do I Contact You Again?

So you’ve managed to attract viewers to your site? Then you’re that much closer generating leads! If your “Contact Us” page is buried deep within your website though, prospective clients won’t be able to do business with you.

Tuesday, 13 May 2014

The Ever Growing Importance of Mobile Apps

Posted by Jason Whitewood On 5/13/2014
Australia's digital economy is on the rise, as the Australian Communications and Media Authority (ACMA) reveals in a 2012-2013 study. Mobile usage is steadily increasing, and with it, ease in mobile access to accommodate the continuously evolving needs of Australian consumers. In addition, the prevalence of smartphones, up by 29% from May 2012, makes mobile applications more beneficial for most businesses.

 Mobile apps, as they're usually called, often offer information that consumers want on demand. Users may want to learn more details about a brand's specific product, or get helpful tips to aid them in their everyday lives. Some may even want to discuss a product’s or service's attributes, and share what they know with other users. Others may like to browse through special deals and promotions when shopping for what they need.

When users find apps that relate to their needs and desires, more often than not, they become loyal to the brand, and feel that the brand understands them more than any other. Though app developers can make programs that focus on games and entertainment, brand managers should understand that apps need to be specially designed to be an effective part of their mobile marketing strategy. A fancy app cannot help the brand without the proper integration of all the elements needed to enhance users’ experience. Those who understand this concept can do what is necessary to win the mobile marketing race.

Wednesday, 7 May 2014

Reap Benefits of Good SEO with High Quality Content

Posted by Jason Whitewood On 5/07/2014
In the battle for better exposure on the Internet, website owners sometimes resort to the tactic of using large volumes of low-value content simply to bolster the amount of content they have on their site and create a bigger “net” with which to catch readers. As Google has explained time and time again, however, this is a tactic that could result in unwanted webspam penalties.

To help its users find exactly what they’re looking for, Google employs complex algorithms to discern how authoritative a specific site is. This is an issue of reputation rather than popularity.

As the head of webspam team at Google, Matt Cutts, explains, pornographic sites are by far some of the most popular sites on the Internet, but most people don’t link to them. As a result, they get outranked by sites like the information page on a government website, for example, which lots of other sites might link to even if people don’t visit them as often.

Cutts’ example provides great insight into a pattern website owners can follow to improve their organic SEO results. It involves creating the type of content people would naturally feel compelled to link to.

Of course, creating that kind of content takes time, but like the humble government website information page, as long as it continues to build a positive reputation of your site on the web, it will continue to hold value in Google’s eyes and increase your ranking on their search engine.

Thursday, 1 May 2014

Web Designers: Allies of Start Up Businesses

Posted by Jason Whitewood On 5/01/2014
Technology has gone a long way over the last couple of decades and its advancements have undeniably made an impact as to how businesses are conducted. If in the past, companies relied solely on how they package their products, today, it's the company website and how they look that matters, as far as attracting prospective customers go. Start-up businesses can easily put up their own website, but the question is, will they be able to do it the right way?

A little help from qualified web designers is something entrepreneurs and small business owners should consider, for a good number of reasons. First, hiring a web designer will save you a lot of time, and eventually, a lot of money. These people have the knowledge and expertise to create designs that are compatible to your company's identity. Moreover, they are also aware of the latest trends that affect online marketing as a whole.

Web designers can be one of your best allies—as long as you pick the ones who are not only capable of executing the right battle plan, but also willing to listen to what you have to say. Regardless of how good and how creative they may be, at the end of the day, it is your company and your brand's vision that should be followed, and a trusted web designer can do that for you and more.

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