Game Marketing: How to Market an Indie Game

Indie game developers are always just one big break away from garnering a strong following. A common mistake that developers tend to unknowingly commit, however, is to poorly prepare for their marketing, if at all. Unfortunately, games can’t market themselves, no matter how good it may be. It would do indie game developers well, therefore, to take the time to strategise how they will be presenting their product to the market.

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