Tuesday, 12 August 2014

3 Things that Affect SEO You Probably Didn't Know

Posted by Jason Whitewood On 8/12/2014
SEO is an effective way to raise the rank of a web page organically. However, the success of SEO is not solely determined by link building and keyword research. These three factors also play a large role in the success of SEO:

Website Speed

When Google experimented with 30 search results per page for several queries, traffic dipped by 20 percent on those pages. The reason? The pages loaded slower!

Online users are used to the instant gratification the Internet brings them, so make sure you give them that same user experience. Slow-to-load websites see high bounce rates. This results in a drop in ranking because search engines interpret this as your site being irrelevant to the searched keywords.

Mobile-Supported Browsing

Mobile devices are overtaking desktop computers as the device of choice for Internet access. As such, your website needs to be accessible on mobile phones; if not, loading speed bogs down.

You can resolve any speed issues by auditing your site via Webmaster Tools and Google Labs, particularly Page Speed Online. After crawling through your site, these features will suggest measures to effectively lower the time it takes for your site to load.

Update Frequency

Google is all about providing informative, high-quality, and up-to-date information to their users. This is why you’re encouraged to fill up your blog as often as possible. The more relevant entries you post on your blog, the more likely search engines will recommend your site to their users.

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