Friday, 18 April 2014

Why Responsive Website Design is the Way to Go

Posted by Jason Whitewood On 4/18/2014
These days, you can see a lot of people playing around with their smartphones and tablets on the street. These tech-loving individuals aren’t just playing the latest popular game or watching the latest episode of their favourite TV show, because most are actually surfing the Internet on the little screens of their mobile devices. This is where responsive website design comes in.

Responsive web design is what web designers call having a website designed to handle multiple screen and platform sizes. Essentially, it means your website would still be able to look good whether the visitor is using a desktop-sized monitor or a five-inch smartphone screen. It sounds like a lot of work and it is, but there are some solid benefits to creating a site viewable across several devices and platforms.

First of all, it simplifies things. Some websites have separate mobile versions that act as the “mini version” of the original, but keeping it updated to reflect the main site doubles the work. Better to have a single consolidated page that works for several platforms. Second, it gives your business a wider reach. A more accessible website lets you have more visitors. More visitors mean more potential customers, which is definitely good for business.


The initial payout to create a responsive website can be a considerable investment, but it will soon pay for itself. With people moving to a multi-device existence, making your website accessible from anywhere and any device is a profitable idea.

Sunday, 13 April 2014

How iPhone Apps are Developed

Posted by Jason Whitewood On 4/13/2014
Ever wondered how those fun, useful, and sometimes cheeky mobile applications are created? Developers all over the world are churning out hundreds of apps virtually every day, and one might wonder how it is done. Fortunately for you, here’s a generalized and simplified rundown of the process:
Step One: task assessment. Commercially affiliated developers are usually given a design brief to serve as their main guide, including a technical summary of what the app should do and how it should function. This is the developer’s “homework stage”, where countless hours of research is required.
Step Two: competitor analysis/inspiration search. Developers carefully observe the market where they’ll put the app. Chances are, there are hundreds, or even thousands of competitors, and it is their job to make their project stand out. They either test out the competition to get ideas, and take note of the current leader’s strengths and weaknesses.
Step Three: development proper & testing. This is where the developer churns out the app’s first prototypes. Trial and error is critical to them at this point, as they usually work hand in hand with the client during this stage. This is where the app’s beta testing and initial release also occurs.

Step Four: Feedback gathering, editing, and finalization. The developer gathers user reviews, takes note of them and tweaks the app in the process. After fixing bugs and improving the interface, the app is finalized, and finally put up on the market. 

Monday, 7 April 2014

3 Timely Reasons Why Your Company Needs SEO

Posted by Jason Whitewood On 4/07/2014
Times are changing fast and companies that fail to keep in step with the latest changes and innovations will surely be left behind by the competition. In the complex world of advertising, Search Engine Optimisation (SEO) has become one of the most powerful tools being used today.

In fact, companies that choose to stick solely on traditional methods tend to lag behind, especially in terms of maximising their profitability. If you’re a business owner, here are three good reasons to employ SEO in your marketing efforts:

  1. Lesser expenses – First reason to consider SEO is its cost-effectiveness. Compared to conventional counterparts like posting ads on billboards, newspapers, and magazines, SEO gives significant exposure without having to spend that much. You will be surprised how the rates differ, in favour of SEO.
  1. Quality, focused marketing – Next is that SEO provides a more focused approach as far as reaching your target market is concerned. Though many people can see your ads through traditional methods, majority of them are not really interested in your products and services; whereas in SEO, there is a bigger possibility that the people who view your ads and website really belong to your target market.

  1. Gets you on track – Lastly, SEO will get you on track, technologically-speaking. People are now doing business online, in terms of purchasing products and searching for various types of services, and getting optimised will win you more customers like never before.

Thursday, 3 April 2014

Keys to an Efficient Mobile Website

Posted by Jason Whitewood On 4/03/2014
Mobile web marketing is the order of the day. In fact, it has always been since the rise of the smartphone. Unfortunately, many business owners still fail to grasp the importance of going mobile, but if you’re among those who see a mobile-friendly website as a chance to reach more potential clients, here are a few neat tricks you should know and apply on your mobile website:

Simple

Don’t overload your site with content. Always remember that while it might be counterintuitive on a financial standpoint, filling up every possible space with text or media isn’t a wise decision to make creativity-wise. In fact, even when it comes to desktop sites, pages heavy with text are often skipped. Keep content balanced with creative, eye-catching visuals instead.

Recognizable

If you are using a particular template (colour palette, text fonts, logos, etc.) for your desktop website, it should then make sense to incorporate the same styles into your mobile site. This will help your prospective customers recognize your brand more easily. Just make sure that in doing so, you aren’t sacrificing usability.

Compatible

Unlike desktop sites which remain pretty much the same regardless of the type of computer your customers will be using, your mobile site should be compatible with most, if not all, of the operating systems (OS) for mobile devices available on the market.


Note that applying the tips above would be a breeze if you work with a skilled mobile web designer who has the right skills and knowledge.

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