Friday, 18 April 2014

Why Responsive Website Design is the Way to Go

Posted by Jason Whitewood On 4/18/2014
These days, you can see a lot of people playing around with their smartphones and tablets on the street. These tech-loving individuals aren’t just playing the latest popular game or watching the latest episode of their favourite TV show, because most are actually surfing the Internet on the little screens of their mobile devices. This is where responsive website design comes in.

Responsive web design is what web designers call having a website designed to handle multiple screen and platform sizes. Essentially, it means your website would still be able to look good whether the visitor is using a desktop-sized monitor or a five-inch smartphone screen. It sounds like a lot of work and it is, but there are some solid benefits to creating a site viewable across several devices and platforms.

First of all, it simplifies things. Some websites have separate mobile versions that act as the “mini version” of the original, but keeping it updated to reflect the main site doubles the work. Better to have a single consolidated page that works for several platforms. Second, it gives your business a wider reach. A more accessible website lets you have more visitors. More visitors mean more potential customers, which is definitely good for business.

The initial payout to create a responsive website can be a considerable investment, but it will soon pay for itself. With people moving to a multi-device existence, making your website accessible from anywhere and any device is a profitable idea.


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