Thursday, 3 April 2014

Keys to an Efficient Mobile Website

Posted by Jason Whitewood On 4/03/2014
Mobile web marketing is the order of the day. In fact, it has always been since the rise of the smartphone. Unfortunately, many business owners still fail to grasp the importance of going mobile, but if you’re among those who see a mobile-friendly website as a chance to reach more potential clients, here are a few neat tricks you should know and apply on your mobile website:


Don’t overload your site with content. Always remember that while it might be counterintuitive on a financial standpoint, filling up every possible space with text or media isn’t a wise decision to make creativity-wise. In fact, even when it comes to desktop sites, pages heavy with text are often skipped. Keep content balanced with creative, eye-catching visuals instead.


If you are using a particular template (colour palette, text fonts, logos, etc.) for your desktop website, it should then make sense to incorporate the same styles into your mobile site. This will help your prospective customers recognize your brand more easily. Just make sure that in doing so, you aren’t sacrificing usability.


Unlike desktop sites which remain pretty much the same regardless of the type of computer your customers will be using, your mobile site should be compatible with most, if not all, of the operating systems (OS) for mobile devices available on the market.

Note that applying the tips above would be a breeze if you work with a skilled mobile web designer who has the right skills and knowledge.


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