Monday, 15 June 2015

How do you measure if a mobile app is successful or not? Success, in this instance, goes beyond the number of downloads or reviews you get from it. It’s also bigger than the lack of errors or bugs reported about the system. You need to ensure that the app runs smoothly across all the platforms and devices where it was meant to be used. You need to evaluate it based on factors that make the software popular and (or otherwise) amongst consumers. More importantly, you need to work closely with professional app developers in Perth so you can constantly check if the app is still contributing to your brand’s bottom line.

Saturday, 13 June 2015

In a recent study commissioned by Tourism Australia, visitors ranked the country second amongst the 15 major markets known for fine wine and dining experiences. Other contenders for the top spot include France, Italy, and the U.S. There’s a lot you can do, however, to help boost Australia’s reputation as a prime epicurean destination, and that is by encouraging more people who have never been to Australia to visit the country. One way to get them to visit is to earn stellar reviews of your restaurant, so more people will associate Australia with great cuisine and superior hospitality. Those reviews and ratings will, in turn, serve as strong online marketing tools for your businesses. There’s not much better advertising, after all, than the kind where consumers praise your brand, your product and/or service offerings, and your impeccable customer service.

Thursday, 11 June 2015

New apps seemingly pop up every second. Virtually every business category has one, from multinational firms to neighbourhood shops. Whatever need you envision, “there’s an app for that”, so goes the popular saying. If your business has yet to catch on to this trend, chances are you’re already lagging seriously behind in the digital race. Last 28 April saw the InformationWeek Conference happen in Las Vegas, with a fantastic array of guests and panellists from the industry. In one panel discussion, Andi Mann, VP of products, strategy, and marketing at CA Technologies, offered this insight: "Every business is becoming a software business," he said. What Mann actually means is that if you don’t have your own app, targeted success may be harder to come by.

Tuesday, 9 June 2015

To ensure a website’s authenticity and reliability, Google regularly comes up with algorithms called “spiders” that “crawl” and evaluate webpages for indicators that confirm whether or not a site provides value to users. Search engine optimisation, in a nutshell, is all about making sure these spiders are happy with what they see. Otherwise, you can expect your site’s rankings to plummet; Google might even ban it altogether. The challenge lies in the fact that SEO is not a one-time deal; you need to keep up with Google’s updates if you don’t want your SEO methods rendered obsolete. That’s why help from a professional Perth SEO company is often a necessary part of the process.

Thursday, 19 March 2015

For a city with over 1.2 million people, you’d think it’d be easy to reach out to your customer base in Perth—but you’re wrong! The fact is, small businesses should rely on online marketing strategies to survive, and what’s even trendier today is investing in mobile app campaigns with the help of efficient app developers from Perth like Viper Online. If you choose to give us the honour of getting your app built and launched, then we’ve got a treat for you! From September 1 thru 30 this year, we’ll be offering our app consultation services and activation for FREE! You’ll even get 2 updates per month for three months, absolutely FREE!

Wednesday, 18 March 2015

To begin with, we’ve updated our portfolio page to include the newest clients whose websites we designed and created. These include Fiberglass pool installer Guardian Pools, martial arts academy Combat Defence Systems, and ballroom dancer and Dancing with the Stars contestant Damian Whitewood. As a leading website designer in Perth, we love working with clients from different backgrounds and industries, and we’ll continue to update our portfolio as we gain more customers! Next, we updated our games portfolio where we list the newest mobile games we’ve developed. On the page, you’ll find our latest release called “Cute Little Pet Roundup Adventure,” a match-three game that tasks players to save kittens, puppies, turtles, and all sorts of cute critters from the Mad Snake and the stern Ranger. Our updated portfolio also provides more information on other newly developed titles, such as Snail Trail, Crown Slots, and Mozzie Pop.

Tuesday, 17 March 2015

Consumers are like young children─ easily distracted, sometimes confused, and prone to fickle-minded behaviour. Imagine their bewilderment when they see that your website on their desktop display is different from that on their mobile device screen. As far as integrated marketing communication goes, customers should only see one sight and hear one sound to receive a consistent brand message, something web designers in Perth have taken notice of. Internet expert Brad Frost blogs about why mobile responsive web design furthers this notion.

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