Optimised Web Design Leads To High Google Ranking

John Mueller, Google’s Webmaster Trends Analyst, has said that Google currently doesn’t differentiate between sites that are optimised for mobile devices and those that are not. But he also said that there are indirect effects for having sites optimised for mobile users, such as smartphone users “liking” the responsive site and recommending it to others.

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However indirect the effect, optimisation is still the main reason why businesses and marketing firms have taken responsive design by heart. Optimised websites assure these businesses of higher possibility of increased visits, especially from smartphone and tablet users. Increased traffic can lead to higher ranking, as more and more people visit the site and click on the information, sending the message to the search engines of the site’s reliability with its content.

Through Google Analytics, companies are able to know the kind of mobile devices consumers are using to browse their respective webpages. Because more people are relying on their smartphones and tablets, businesses and web designers are tapping newer techniques to optimise their sites for mobile users.

Optimised websites consider the amount of time needed for pages to load to be able to sustain the views, clicks, and traffic needed to boost their Google, or other search engine rankings. But as smartphones are the clever gadgets of the day, optimisation of content on these smart mobiles is still the best way to go to step up a business’ site’s ranking. 

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Why Responsive Website Design is the Way to Go

These days, you can see a lot of people playing around with their smartphones and tablets on the street. These tech-loving individuals aren’t just playing the latest popular game or watching the latest episode of their favourite TV show, because most are actually surfing the Internet on the little screens of their mobile devices. This is where responsive website design comes in.

Responsive web design is what web designers call having a website designed to handle multiple screen and platform sizes. Essentially, it means your website would still be able to look good whether the visitor is using a desktop-sized monitor or a five-inch smartphone screen. It sounds like a lot of work and it is, but there are some solid benefits to creating a site viewable across several devices and platforms.

First of all, it simplifies things. Some websites have separate mobile versions that act as the “mini version” of the original, but keeping it updated to reflect the main site doubles the work. Better to have a single consolidated page that works for several platforms. Second, it gives your business a wider reach. A more accessible website lets you have more visitors. More visitors mean more potential customers, which is definitely good for business.

The initial payout to create a responsive website can be a considerable investment, but it will soon pay for itself. With people moving to a multi-device existence, making your website accessible from anywhere and any device is a profitable idea.

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