John Mueller, Google’s
Webmaster Trends Analyst, has said that Google currently doesn’t
differentiate between sites that are optimised for mobile devices and those that are not. But he also said that there are
indirect effects for having sites optimised for mobile users, such as
smartphone users “liking” the responsive site and recommending it
to others.
.
However indirect the
effect, optimisation is still the main reason why businesses and
marketing firms have taken responsive design by heart. Optimised
websites assure these businesses of higher possibility of increased
visits, especially from smartphone and tablet users. Increased
traffic can lead to higher ranking, as more and more people visit the
site and click on the information, sending the message to the search
engines of the site’s reliability with its content.
Through Google
Analytics, companies are able to know the kind of mobile devices
consumers are using to browse their respective webpages. Because more
people are relying on their smartphones and tablets, businesses and
web designers are tapping newer techniques to optimise their sites
for mobile users.
Optimised websites
consider the amount of time needed for pages to load to be able to
sustain the views, clicks, and traffic needed to boost their Google,
or other search engine rankings. But as smartphones are the clever
gadgets of the day, optimisation of content on these smart mobiles is
still the best way to go to step up a business’ site’s ranking.
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