Tuesday, 24 June 2014

Optimised Web Design Leads To High Google Ranking

Posted by Jason Whitewood On 6/24/2014
John Mueller, Google’s Webmaster Trends Analyst, has said that Google currently doesn’t differentiate between sites that are optimised for mobile devices and those that are not. But he also said that there are indirect effects for having sites optimised for mobile users, such as smartphone users “liking” the responsive site and recommending it to others.
However indirect the effect, optimisation is still the main reason why businesses and marketing firms have taken responsive design by heart. Optimised websites assure these businesses of higher possibility of increased visits, especially from smartphone and tablet users. Increased traffic can lead to higher ranking, as more and more people visit the site and click on the information, sending the message to the search engines of the site’s reliability with its content.

Through Google Analytics, companies are able to know the kind of mobile devices consumers are using to browse their respective webpages. Because more people are relying on their smartphones and tablets, businesses and web designers are tapping newer techniques to optimise their sites for mobile users.

Optimised websites consider the amount of time needed for pages to load to be able to sustain the views, clicks, and traffic needed to boost their Google, or other search engine rankings. But as smartphones are the clever gadgets of the day, optimisation of content on these smart mobiles is still the best way to go to step up a business’ site’s ranking. 


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