Monday, 9 June 2014

What to Ask SEO Experts before Hiring Them

Posted by Jason Whitewood On 6/09/2014
Search engine optimisation (SEO) is one of the ways to make more people aware of your business and your brand online. When people search for content online, the search results often leads them to what they’re looking for. If companies want to direct more consumers to their site, they hire SEO experts to design their websites so that the major search engines are able to propel them to the top of the search engine page.

How do you find the right one? Here are question to ask them:

What is top quality content for you?
Google’s most recent algorithm clearly states that high quality content should focus on unique, useful, and shareable articles that engage the human readers. It is not simply a matter of top search engine page ranking. If they use black hat tricks like overusing or utilising irrelevant keywords, the strategy can only backfire and may only lead to poor page rankings, and worse, removal from search engine results.

How do you measure your SEO strategy success?
Your prospective SEO expert should be able to explain that there are three key performance indicators to help keep track of the effectiveness of an SEO campaign: rankings, traffic volume, and conversions. These metrics can offer you data that you can apply when planning your next move.

What are your tactics?

Ask your expert SEO candidates about their techniques using legitimate procedures in building links and creating relevant content. Read up on the latest updates from various search engines to identify changes in SEO guidelines, lest the company risks being penalised by search engine authorities.


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