Perth SEO: A Paradigm Shift

Andrew Edwards' article "Is SEO Dead?" on ClickZ discusses the dilemma of prioritising unique content over using legitimate SEO tactics. With information growing in necessity, there's a lot to be said, not probably about the supposed "death" of SEO, but about a major paradigm shift. It's the 8th most read article on ClickZ of 2014.

Forget white hat and black hat. Can SEO today still be called SEO?

Gone are the days when websites would simply stuff their pages with keywords in a bid to clinch top search engine rankings. Gone are the times when content can simply be spun to provide more content on multiple websites. Those practices are frowned upon now, but how different are today’s practices? What about link building and keyword research, among others?

If a website benefits from expert keyword research and link building, should it rank higher than a website that contains instructions on how to build a bookshelf? Google neither supports nor protests the need to hire SEO services; all it cares is that the user gets what it wants. If a person wants to look for a manual on building a bookshelf, he should be able to get that information.

The nature of SEO has changed multiple times. Back then, SEO was all about keyword stuffing; today, it's all about quality content. Pitting SEO against content is a grossly inaccurate portrayal of how online marketing works.

In short, content is the name of the game in SEO. 

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Common SEO Misconceptions

Search engine optimisation (SEO) has been around for a while, and the regular updates or guidelines for it from the major search engines leave a lot of people scrambling to understand the new algorithms. Here’s how the new guidelines have modified the key players in SEO.

It’s all about keywords and links – Keywords and links play massive roles in a successful SEO campaign, but they’re useless on their own. Every aspect of website marketing from site optimisation for mobile, to the popularity of content, will heavily influence a website’s search page ranking.

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What to Ask SEO Experts before Hiring Them

Search engine optimisation (SEO) is one of the ways to make more people aware of your business and your brand online. When people search for content online, the search results often leads them to what they’re looking for. If companies want to direct more consumers to their site, they hire SEO experts to design their websites so that the major search engines are able to propel them to the top of the search engine page.

How do you find the right one? Here are question to ask them:

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3 Timely Reasons Why Your Company Needs SEO

Times are changing fast and companies that fail to keep in step with the latest changes and innovations will surely be left behind by the competition. In the complex world of advertising, Search Engine Optimisation (SEO) has become one of the most powerful tools being used today.

In fact, companies that choose to stick solely on traditional methods tend to lag behind, especially in terms of maximising their profitability. If you’re a business owner, here are three good reasons to employ SEO in your marketing efforts:

1. Lesser expenses – First reason to consider SEO is its cost-effectiveness. Compared to conventional counterparts like posting ads on billboards, newspapers, and magazines, SEO gives significant exposure without having to spend that much. You will be surprised how the rates differ, in favour of SEO.

2. Quality, focused marketing – Next is that SEO provides a more focused approach as far as reaching your target market is concerned. Though many people can see your ads through traditional methods, majority of them are not really interested in your products and services; whereas in SEO, there is a bigger possibility that the people who view your ads and website really belong to your target market.

3. Gets you on track – Lastly, SEO will get you on track, technologically-speaking. People are now doing business online, in terms of purchasing products and searching for various types of services, and getting optimised will win you more customers like never before.

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