Sunday, 5 October 2014

Common SEO Misconceptions

Posted by Jason Whitewood On 10/05/2014
Search engine optimisation (SEO) has been around for a while, and the regular updates or guidelines for it from the major search engines leave a lot of people scrambling to understand the new algorithms. Here’s how the new guidelines have modified the key players in SEO.
It’s all about keywords and links – Keywords and links play massive roles in a successful SEO campaign, but they’re useless on their own. Every aspect of website marketing from site optimisation for mobile, to the popularity of content, will heavily influence a website’s search page ranking.

Keyword stuffing = higher rankings – No longer true. Search engines are changing as we speak—they’re actually becoming “smarter” and more able to snuff out the relevant from the bogus with algorithmic updates. Stuffing a landing page is a prevalent SEO practice in the past, and marketing strategists have to disabuse themselves from this dubious tactic, unless they don’t mind getting pushed down the results pages as penalty.

Google is all you need – Google is practically the “king” of the search engine market, and that’s a fact. However, companies should also never underestimate the offerings of other search engines such as Bing, Yahoo, or Ask. Here’s why: a year ago, 3 trillion searches have been made on all search engines on the web—1 trillion performed on engines other than Google. As it turns out, other engines have their own capabilities that shouldn’t be overlooked by business owners and marketing professionals alike.


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