Monday, 20 October 2014

Mobile Marketing and your Business

Posted by Jason Whitewood On 10/20/2014
It has happened: the mobile revolution has swiftly incorporated itself to essentially every aspect of modern man’s daily life. For business owners, this simply means a new way to reach out to customers and get more online leads than ever before. So if you’re planning your online marketing campaign, make sure that it includes mobile services.

Quick Communication
Smartphones are quickly replacing televisions and other channels when it comes to dissemination of information. No longer will you have to wait for the eleven o’clock news if you have the means to just Google it right now. For your business, this means that your customers will have instant access to your site whenever they need your products or services.
A Need for Apps
People don’t just use their phones to browse social networks and search engines. They use apps for everything from directions to the nearest restaurant or to hail a cab. Businesses doing mobile marketing should take advantage of this growing love for the convenience of apps to make sure that customers see what they offer exactly when they need it.
Shopping Tool
If your business involves shopping in any form, then mobile apps are definitely for you. It doesn’t even matter if you have an online store, a physical one or any combination of both. Statistics suggests that up to 84% of mobile shoppers use their smartphones even when browsing through brick-and-mortar shops, particularly in researching products or merchandise.


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