Monday, 15 June 2015


How do you measure if a mobile app is successful or not? Success, in this instance, goes beyond the number of downloads or reviews you get from it. It’s also bigger than the lack of errors or bugs reported about the system. You need to ensure that the app runs smoothly across all the platforms and devices where it was meant to be used. You need to evaluate it based on factors that make the software popular and (or otherwise) amongst consumers. More importantly, you need to work closely with professional app developers in Perth so you can constantly check if the app is still contributing to your brand’s bottom line.
http://viperonline.com.au/how-app-developers-in-perth-ensure-that-your-app-fulfils-its-purpose/

Saturday, 13 June 2015


In a recent study commissioned by Tourism Australia, visitors ranked the country second amongst the 15 major markets known for fine wine and dining experiences. Other contenders for the top spot include France, Italy, and the U.S. There’s a lot you can do, however, to help boost Australia’s reputation as a prime epicurean destination, and that is by encouraging more people who have never been to Australia to visit the country. One way to get them to visit is to earn stellar reviews of your restaurant, so more people will associate Australia with great cuisine and superior hospitality. Those reviews and ratings will, in turn, serve as strong online marketing tools for your businesses. There’s not much better advertising, after all, than the kind where consumers praise your brand, your product and/or service offerings, and your impeccable customer service.
http://viperonline.com.au/perth-seo-5-restaurant-marketing-ideas-to-get-more-stellar-reviews/

Thursday, 11 June 2015


New apps seemingly pop up every second. Virtually every business category has one, from multinational firms to neighbourhood shops. Whatever need you envision, “there’s an app for that”, so goes the popular saying. If your business has yet to catch on to this trend, chances are you’re already lagging seriously behind in the digital race. Last 28 April saw the InformationWeek Conference happen in Las Vegas, with a fantastic array of guests and panellists from the industry. In one panel discussion, Andi Mann, VP of products, strategy, and marketing at CA Technologies, offered this insight: "Every business is becoming a software business," he said. What Mann actually means is that if you don’t have your own app, targeted success may be harder to come by.
http://viperonline.com.au/perth-app-developers-ask-does-your-business-have-its-own-app-yet/

Tuesday, 9 June 2015


To ensure a website’s authenticity and reliability, Google regularly comes up with algorithms called “spiders” that “crawl” and evaluate webpages for indicators that confirm whether or not a site provides value to users. Search engine optimisation, in a nutshell, is all about making sure these spiders are happy with what they see. Otherwise, you can expect your site’s rankings to plummet; Google might even ban it altogether. The challenge lies in the fact that SEO is not a one-time deal; you need to keep up with Google’s updates if you don’t want your SEO methods rendered obsolete. That’s why help from a professional Perth SEO company is often a necessary part of the process.
http://viperonline.com.au/perth-seo-practices-three-aspects-of-seo-that-warrant-full-attention/

Thursday, 19 March 2015


For a city with over 1.2 million people, you’d think it’d be easy to reach out to your customer base in Perth—but you’re wrong! The fact is, small businesses should rely on online marketing strategies to survive, and what’s even trendier today is investing in mobile app campaigns with the help of efficient app developers from Perth like Viper Online. If you choose to give us the honour of getting your app built and launched, then we’ve got a treat for you! From September 1 thru 30 this year, we’ll be offering our app consultation services and activation for FREE! You’ll even get 2 updates per month for three months, absolutely FREE!
http://viperonline.com.au/broaden-your-reach-and-save-on-services-from-app-developers-in-perth/

Wednesday, 18 March 2015


To begin with, we’ve updated our portfolio page to include the newest clients whose websites we designed and created. These include Fiberglass pool installer Guardian Pools, martial arts academy Combat Defence Systems, and ballroom dancer and Dancing with the Stars contestant Damian Whitewood. As a leading website designer in Perth, we love working with clients from different backgrounds and industries, and we’ll continue to update our portfolio as we gain more customers! Next, we updated our games portfolio where we list the newest mobile games we’ve developed. On the page, you’ll find our latest release called “Cute Little Pet Roundup Adventure,” a match-three game that tasks players to save kittens, puppies, turtles, and all sorts of cute critters from the Mad Snake and the stern Ranger. Our updated portfolio also provides more information on other newly developed titles, such as Snail Trail, Crown Slots, and Mozzie Pop.
http://viperonline.com.au/perth-website-design-company-spruces-up-own-site-with-new-updates/

Tuesday, 17 March 2015


Consumers are like young children─ easily distracted, sometimes confused, and prone to fickle-minded behaviour. Imagine their bewilderment when they see that your website on their desktop display is different from that on their mobile device screen. As far as integrated marketing communication goes, customers should only see one sight and hear one sound to receive a consistent brand message, something web designers in Perth have taken notice of. Internet expert Brad Frost blogs about why mobile responsive web design furthers this notion.
http://viperonline.com.au/web-designers-from-perth-get-responsive-to-the-need-for-adaptive-sites/

Monday, 16 March 2015


Fremantle, Western Australia (6 August 2014) – Perth SEO company Viper Online Marketing will keep its promotional offers pouring down even as the cold winter rains start to let up over Western Australia this September. Continuing an August promotion that saw the first five customers who purchased an SEO package from the company receive a 70 per cent discount on a Brand Booster package, Viper Online is offering to slash 40 per cent off of its Brand Booster package for its first 25 September buyers. The Brand Booster package is a special, one-time service offered to new customers who are just getting into the search engine optimization game with Viper Online Marketing. It is designed to give organic search rankings a powerful boost at the start of an SEO campaign.
http://viperonline.com.au/spring-into-action-with-perth-seo-company-viper-onlines-latest-promo/

Sunday, 15 March 2015


Businesses that make use of Apple iOS mobile apps as part of their marketing strategies cannot afford to ignore updates to this operating system. Consequently, mobile app developers in Perth always keep an eye out for the latest developments to help clients remain competitive in a busy, dynamic market. Apple recently obtained a patent for “interactive application sharing”. This feature, according to Apple Insider, allows users to collaborate on some iPhone and iPad apps in real time (e.g. share and edit calendars, or perform screen sharing or live video sharing) through “an established wireless bridge”. Apple has yet to confirm if the invention will be featured in future iOS updates or flagship phones, even if similar apps or tools are already being offered on Google’s Android platform.
http://viperonline.com.au/mobile-app-developers-in-perth-strike-a-balance-between-design-and-ux/

Friday, 13 March 2015


In the age of search engine optimisation, Google remains the influential force that determines what Perth SEO best practices website design and development companies such as Viper Online follow. For each act of wayward SEO, Google is entirely capable of slashing a site’s hard-earned search rankings, or even completely removing it from search results. Getting penalised by Google, therefore, is the last thing anyone would want. Jonathan Long writes in The Blog of Huffington Post about what needs to be done to avoid such consequences.
http://viperonline.com.au/effective-perth-seo-practices-that-help-you-stay-on-googles-good-side/

Wednesday, 18 February 2015


A bland design will not gather enough interest, but too much complexity might direct users’ fingers to the “Delete App” button. Also, the more intricate the app, the higher the cost, so make sure add-ons have a clear purpose. You should be actively involved in the conceptualisation when outsourcing the creation of these programs to Perth app developers like Viper Online. Make it available to users for free. Unless your business is big and popular enough such that you’re certain people are willing to pay extra money to keep in touch with you, offer your mobile business app for free. For a small business, the objective is to drive sales and increase exposure.
http://viperonline.com.au/perth-app-developers-make-business-mobile-app-work-effectively/

Tuesday, 17 February 2015


It’s safe to say that Google is essentially the king of search engines. And what’s more amazing is that Google has the numbers to speak for itself: 1.17 billion unique searchers amounting to almost 12 billion searches per month. With such staggering statistics, Google has virtually no competition in being the perfect search engine for conventional users and Perth SEO practitioners, right? Not exactly. Chances are, Google’s massive audience can lead to it spreading itself too thinly, leaving the door open for other search engines to step into the limelight. But what exactly are these “other” search engines?
http://viperonline.com.au/google-isnt-alternative-search-engines-perth-seo/

Monday, 26 January 2015


On the subject of apps, an article on news.com.au dated July 31, 2014 highlights the fact that Australia’s app economy is bigger than the U.S. and the U.K., and that it is poised to grow even more in time. The article maintains that the growing digital sector could be a “potential strength” of the country’s economy, and notes that Australia’s easy access to 4G and smartphone technology is convincing investors to put some serious money into app development. Additionally, the article goes on to say that while the apps of today are focused on bringing companies’ services to mobile devices, the apps of the near future might focus more on purchasing on the go. The future of apps is looking bright for Australians, particularly to local businesses hoping to use apps to reach out to their customers. A well-made app that sports helpful user-friendly functions will surely help customers find what they need without looking for another business to purchase from.
http://viperonline.com.au/expert-app-developers-perth-can-enhance-way-businesses-market/

Saturday, 24 January 2015


When Penguin first rolled out in 2012, it shook the foundations of online marketing. Business websites left and right saw their rankings plunge deeper than Lake Macleod. As an English-speaking country, Australian websites were among those hit hard, making up part of the 3.1 percent of all English search queries. In Penguin’s aftermath, affected websites were given two choices to reel from the situation. They could either fix certain issues or start from scratch.
http://viperonline.com.au/choose-penguin-recovery-plan-wisely-perth-seo-companies-urge/

Monday, 5 January 2015

App Development 101: What You Should Know

Posted by Jason Whitewood On 1/05/2015
One of the more popular tools that people use nowadays are apps. This is due to the fact that such instruments give smartphones a new breadth of interactivity and convenience. In fact, businesses have been busy developing apps. That said, it is essential for businesses that want in on the action to keep abreast with a few key principles when developing an app
Once you’ve thought about its function, you should focus on determining what platforms people can use to access your app. This is crucial, as most people who use apps are those who have smartphones, and the operating systems (OS) of their phones vary—the top three being Android, and Windows. Hence, you should design an app that can be used on any of these systems or even all three of them, if necessary.

On that note, most app developers stick to one or two systems as they are gauging how people would respond to their product. Apps designed exclusively for iOS, for instance, give users a sense of pride as such apps are only available to those who have iPhones; the same goes for Android-exclusive apps. As such, you should also determine which market you want to cater to when creating an app. After all, each platform can work for your app as a promotional tool, so careful consideration is essential for a successful app campaign.

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