Monday, 30 June 2014


"You may review The Iconic’s website to analyse which design cues might work for you, whether on a PC or on a mobile device. You may then experiment on such designs with a web designer. The Iconic’s main page, for example, already has linked images and drop-down menus for women’s and men’s clothing sections. Going down the page reveals a second set of images with links to feature articles or promos. Another thing you can take up with a web designer in Perth that you’d want to work with is the flexibility in mobile device viewing. Some experts state that if you’re accessing a site from say, an Android platform, the functionalities there must work as well in an iOS platform. Phillips notes the tweets of a customer who lamented that the site crashed on him a number of times."
http://viperonline.com.au/tapping-web-designers-perth-business-new-marketing-thrust/

Tuesday, 24 June 2014

Optimised Web Design Leads To High Google Ranking

Posted by Jason Whitewood On 6/24/2014
John Mueller, Google’s Webmaster Trends Analyst, has said that Google currently doesn’t differentiate between sites that are optimised for mobile devices and those that are not. But he also said that there are indirect effects for having sites optimised for mobile users, such as smartphone users “liking” the responsive site and recommending it to others.
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However indirect the effect, optimisation is still the main reason why businesses and marketing firms have taken responsive design by heart. Optimised websites assure these businesses of higher possibility of increased visits, especially from smartphone and tablet users. Increased traffic can lead to higher ranking, as more and more people visit the site and click on the information, sending the message to the search engines of the site’s reliability with its content.

Through Google Analytics, companies are able to know the kind of mobile devices consumers are using to browse their respective webpages. Because more people are relying on their smartphones and tablets, businesses and web designers are tapping newer techniques to optimise their sites for mobile users.


Optimised websites consider the amount of time needed for pages to load to be able to sustain the views, clicks, and traffic needed to boost their Google, or other search engine rankings. But as smartphones are the clever gadgets of the day, optimisation of content on these smart mobiles is still the best way to go to step up a business’ site’s ranking. 

Tuesday, 17 June 2014

Why Should Your Business Have a Mobile App?

Posted by Jason Whitewood On 6/17/2014
Everywhere you go, you see them—people tapping away at their smartphones and tablets. Indeed, what was once a pipe dream is now a reality: computers that fit in the palm of your hands, giving you access to information anytime, anywhere.
A huge part of smartphones’ and tablets’ convenience are apps, bite-sized applications that people launch with a tap of the finger. According to the Google Think Country data sheet, more than 70% of Australians use apps on a daily basis. With such a large audience, it’s not surprising that many businesses have launched their own mobile apps. Doing so offers many important benefits, such as:
It’s Faster
Online users are not a patient bunch, which is why mobile apps are such a boon. With apps, information is stored within the application, so you don’t have to download them as you would when visiting a business’ website.

Branding, Branding, Branding
Aside from their convenience, apps are also useful for branding purposes. Think of it this way: if people are on their smartphones all the time, wouldn’t you want visibility on their device via an app?

Easier to Use

Experienced app developers custom-tailor mobile apps for maximum usability on tablets and smartphones. Whether a consumer wants to browse through your products or make a purchase, all they have to do is pinch, flick and swipe to accomplish this.

Monday, 9 June 2014

What to Ask SEO Experts before Hiring Them

Posted by Jason Whitewood On 6/09/2014
Search engine optimisation (SEO) is one of the ways to make more people aware of your business and your brand online. When people search for content online, the search results often leads them to what they’re looking for. If companies want to direct more consumers to their site, they hire SEO experts to design their websites so that the major search engines are able to propel them to the top of the search engine page.

How do you find the right one? Here are question to ask them:

Tuesday, 3 June 2014

2014 is expected to see more signs of web evolution triggered by changes in Google’s search engine algorithms, roll out of HTML5, and the continuing popularity of mobile devices.

One of the innovations that has taken the Perth website design community by storm is the popular use of single-page websites. Tim Boylen has made a compelling observation on his website Boylen as to why single-page design is here to stay:

http://viperonline.com.au/why-single-page-sites-are-taking-over-perth-website-design-by-storm/

Monday, 2 June 2014

Typical Personas of Ecommerce Site Users

Posted by Jason Whitewood On 6/02/2014
As with real-world commerce, understanding your customers and their preferences is a key ingredient to success in the ecommerce industry. With an understanding of the buying behaviour patterns of different customers, web designers possess the insights they need to create strategies to attract new customers, as well as returning ones, and convert them into loyal, paying customers.
Ecommerce site users typically fit into one of several online personas, which include:

Sunday, 1 June 2014

According to the Australian Network on Disability, there are over 4 million Australians with a disability. Currently, there are 357,000 people with low vision, while 1 in 6 persons are affected by hearing problems.

These figures should push more companies to seek the assistance of Perth app developers, like those from Viper Online, to create mobile programs that cater to these people’s needs. Users can then interact with objects in the app to drive the interface even if they can’t see or hear it.

http://viperonline.com.au/mobile-devices-drive-perth-app-developers-in-building-accessible-apps/

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