Tuesday, 17 June 2014

Why Should Your Business Have a Mobile App?

Posted by Jason Whitewood On 6/17/2014
Everywhere you go, you see them—people tapping away at their smartphones and tablets. Indeed, what was once a pipe dream is now a reality: computers that fit in the palm of your hands, giving you access to information anytime, anywhere.
A huge part of smartphones’ and tablets’ convenience are apps, bite-sized applications that people launch with a tap of the finger. According to the Google Think Country data sheet, more than 70% of Australians use apps on a daily basis. With such a large audience, it’s not surprising that many businesses have launched their own mobile apps. Doing so offers many important benefits, such as:
It’s Faster
Online users are not a patient bunch, which is why mobile apps are such a boon. With apps, information is stored within the application, so you don’t have to download them as you would when visiting a business’ website.

Branding, Branding, Branding
Aside from their convenience, apps are also useful for branding purposes. Think of it this way: if people are on their smartphones all the time, wouldn’t you want visibility on their device via an app?

Easier to Use

Experienced app developers custom-tailor mobile apps for maximum usability on tablets and smartphones. Whether a consumer wants to browse through your products or make a purchase, all they have to do is pinch, flick and swipe to accomplish this.


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