Consumers are like young children─ easily distracted, sometimes confused, and prone to fickle-minded behaviour. Imagine their bewilderment when they see that your website on their desktop display is different from that on their mobile device screen. As far as integrated marketing communication goes, customers should only see one sight and hear one sound to receive a consistent brand message, something web designers in Perth have taken notice of. Internet expert Brad Frost blogs about why mobile responsive web design furthers this notion.
http://viperonline.com.au/web-designers-from-perth-get-responsive-to-the-need-for-adaptive-sites/
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