Thursday, 27 November 2014

Game Marketing: How to Market an Indie Game

Posted by Jason Whitewood On 11/27/2014
Indie game developers are always just one big break away from garnering a strong following. A common mistake that developers tend to unknowingly commit, however, is to poorly prepare for their marketing, if at all. Unfortunately, games can’t market themselves, no matter how good it may be. It would do indie game developers well, therefore, to take the time to strategise how they will be presenting their product to the market.

If there is one thing that gamers swoon over, it is when an established game developer releases teasers and takeaways from their upcoming game. Press releases, screenshots, and game trailers up the anticipation of the awaiting public. These should be distributed in a timely and strategic manner. The team should also not forget to regularly issue updates regarding the game to further hype up its release. Fans also appreciate work-in-progress arts, as it makes them feel more involved in the development of the game.

Apart from the official press releases, developers should also create a ton of press and game development-related material that both media and the public can sink their teeth into. Things such as development blogs, websites, and social media accounts are great ways to start. Most certainly, there is no shortage in avenues when it comes to reaching the public; the company only needs to find the right channels to ensure that their game does not get lost in the shuffle.

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