Saturday, 20 December 2014

Perth SEO: A Paradigm Shift

Posted by Jason Whitewood On 12/20/2014
Andrew Edwards' article "Is SEO Dead?" on ClickZ discusses the dilemma of prioritising unique content over using legitimate SEO tactics. With information growing in necessity, there's a lot to be said, not probably about the supposed "death" of SEO, but about a major paradigm shift. It's the 8th most read article on ClickZ of 2014.

Forget white hat and black hat. Can SEO today still be called SEO?

Gone are the days when websites would simply stuff their pages with keywords in a bid to clinch top search engine rankings. Gone are the times when content can simply be spun to provide more content on multiple websites. Those practices are frowned upon now, but how different are today’s practices? What about link building and keyword research, among others?

If a website benefits from expert keyword research and link building, should it rank higher than a website that contains instructions on how to build a bookshelf? Google neither supports nor protests the need to hire SEO services; all it cares is that the user gets what it wants. If a person wants to look for a manual on building a bookshelf, he should be able to get that information.

The nature of SEO has changed multiple times. Back then, SEO was all about keyword stuffing; today, it's all about quality content. Pitting SEO against content is a grossly inaccurate portrayal of how online marketing works.


In short, content is the name of the game in SEO. 

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