Wednesday, 7 May 2014

Reap Benefits of Good SEO with High Quality Content

Posted by Jason Whitewood On 5/07/2014
In the battle for better exposure on the Internet, website owners sometimes resort to the tactic of using large volumes of low-value content simply to bolster the amount of content they have on their site and create a bigger “net” with which to catch readers. As Google has explained time and time again, however, this is a tactic that could result in unwanted webspam penalties.

To help its users find exactly what they’re looking for, Google employs complex algorithms to discern how authoritative a specific site is. This is an issue of reputation rather than popularity.

As the head of webspam team at Google, Matt Cutts, explains, pornographic sites are by far some of the most popular sites on the Internet, but most people don’t link to them. As a result, they get outranked by sites like the information page on a government website, for example, which lots of other sites might link to even if people don’t visit them as often.

Cutts’ example provides great insight into a pattern website owners can follow to improve their organic SEO results. It involves creating the type of content people would naturally feel compelled to link to.

Of course, creating that kind of content takes time, but like the humble government website information page, as long as it continues to build a positive reputation of your site on the web, it will continue to hold value in Google’s eyes and increase your ranking on their search engine.


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