Andrew
Edwards' article "Is SEO Dead?" on ClickZ discusses the
dilemma of prioritising unique content over using legitimate SEO
tactics. With information growing in necessity, there's a lot to be
said, not probably about the supposed "death" of SEO, but
about a major paradigm shift. It's the 8th most read article on
ClickZ of 2014.
Forget
white hat and black hat. Can SEO today still be called SEO?
Gone
are the days when websites would simply stuff their pages with
keywords in a bid to clinch top search engine rankings. Gone are the
times...
Saturday, 20 December 2014
Monday, 1 December 2014
Does Your Business Need an App?
On 12/01/2014
These
days, just about everyone owns a smart device, be it a smartphone, tablet, or
phablet. Of course, the heart and soul of these gadgets are the apps they
contain, which offer a myriad of handy functions. Need a virtual ruler? There’s
an app for that! Need to know how many
calories you’ve consumed today? There’s an app for that, too!
Indeed,
apps are so popular that even businesses are developing these bite-sized
software for their clients’ benefit. So the big question is: should you jump onto
this bandwagon, too? To help you answer...
Sunday, 30 November 2014
Information is literally a fingertip away because of mobile apps. And, given the current condition between web browsing and mobile apps, it seems that for many companies, any marketing push for web browsers should also be complemented by dynamic programming for mobile users. To lay down the appropriate programming foundation right the first time, it’s best to seek help from reputable app developers in Perth with the experience and skill to create interactive and engaging mobile apps. Web browsing...
Friday, 28 November 2014
Proper search engine optimisation for Perth websites starts from the ground up. Blunders in web design and marketing can lower a company’s search engine ranking, and once its website is up and running, it could take a complete overhaul of the webpages to start drawing traffic to the site once again. This is why you’ll need to get it right the first time around—a task dependable Perth SEO services, such as Viperonline, should be able to do professionally. The first key is search engine optimisation,...
Thursday, 27 November 2014
Game Marketing: How to Market an Indie Game
On 11/27/2014
Indie game
developers are always just one big break away from garnering a strong
following. A common mistake that developers tend to unknowingly commit,
however, is to poorly prepare for their marketing, if at all. Unfortunately,
games can’t market themselves, no matter how good it may be. It would do indie
game developers well, therefore, to take the time to strategise how they will
be presenting their product to the marke...
Monday, 10 November 2014
There is more to online marketing than just using a website. Businesses might want to consider using other platforms, such as social media, to approach their customers in dynamic and innovative ways. Social media networks, for instance, are extremely popular, and can facilitate the fast sharing of information among users and their peers. While social media is a powerful vehicle for distributing facts and marketing content, businesses cannot just outright dump too much stuff on their profiles—excessive...
Saturday, 8 November 2014
Designed for casual gamers of all ages, Viper Online’s three new games offer a simple gaming experience that’s easy to pick up and learn. The team favoured clean graphics and bright colours to appeal to as wide an audience as possible. In Fruit & Veg, a match puzzle game, a player’s speed and ability to recognize given fruits and vegetables is challenged. Fantastic as a tool for teaching children the names of different healthy treats, or as an idle pastime for kids and kids at heart, the game...
Monday, 20 October 2014
Mobile Marketing and your Business
On 10/20/2014
It has happened: the
mobile revolution has swiftly incorporated itself to essentially
every aspect of modern man’s daily life. For business owners, this
simply means a new way to reach out to customers and get more online
leads than ever before. So if you’re planning your online marketing
campaign, make sure that it includes mobile service...
Tuesday, 7 October 2014
We’ve already designed countless stunning websites and developed many useful business apps. We have also created several popular and entertaining games. However, this doesn’t mean that Viper Online Marketing is content to rest on its laurels. In fact, we’ve recently expanded our successful Perth SEO services to enhance our arsenal of complete online marketing solutions for our clients. As all business owners know, being seen is the first step in landing a sale. However, it’s not only on the street...
Sunday, 5 October 2014
Common SEO Misconceptions
On 10/05/2014
Search engine
optimisation (SEO) has been around for a while, and the regular
updates or guidelines for it from the major search engines leave a
lot of people scrambling to understand the new algorithms. Here’s
how the new guidelines have modified the key players in SEO.
It’s
all about keywords and links – Keywords
and links play massive roles in a successful SEO campaign, but
they’re useless on their own. Every aspect of website marketing
from site optimisation for mobile, to the popularity of content, will
heavily influence a website’s search...
Thursday, 2 October 2014
Since iPhone customers have more complex access capabilities, an iPhone app developer in Perth can assist you in creating programs accessible through iOS devices. Depending on the functions you plan to integrate, you may have the app accessible through App Store as a pay-to-download or free item. You may opt to set up a link on your mobile website leading to the App Store page, too. When app development is given ample thought, with the help of skilled mobile app developers like Viper Online, it becomes an effective business marketing tool.http...
Wednesday, 24 September 2014
Tips for Aspiring App Developers
On 9/24/2014
With many of the world’s consumers migrating online, as well as using
their mobile phones for different aspects of their lives such as in maintaining
social connections, transacting business, and getting information, app
developers are quickly becoming in-demand as the new breed of digital
inventors. The field boasts of brilliant success stories that can seem daunting
for those who wish to enter it, but here are some things to keep in mind if
you’re considering this caree...
Thursday, 18 September 2014
It’s all in the Algorithms: Search Engines and SEO
On 9/18/2014
Search engines have come a long way since their
introduction to the Internet. Back in the mid-‘90s, web designers and web
developers were starting to realize that the Internet had the potential to become
a go-to hub for any and all sorts of information. Embedding keywords within a website’s
HTML code has become standard practice for all websites to make them
visible for the user. However, not all websites actually give useful
information for the user, and as such, search engines needed to be something
more than just a tool that presents websites...
Wednesday, 27 August 2014
Website Design Trends to Watch Out For
On 8/27/2014
For
a business with an online presence, website design directly impacts
how customers recognise the brand. Your website serves as your
company’s Internet showroom, so you have to present your products
or services competitively. By adjusting to the dynamic and modern
changes in web design and SEO, you can create a strong, positive
impact on your customers online.
Here are website design
trends to watch out for, if you want to keep up:
Mobile
Responsiveness is Everything
In
every industry news or magazine you come across, you’ll find...
Tuesday, 19 August 2014
Useful App Ideas for Grocery Stores
On 8/19/2014
Australia’s
population may be 13 times smaller than that of the U.S., but it
actually has more supermarkets per capita than America. That’s
definitely something even Uncle Sam will be awed by.
Needless to say,
groceries and supermarkets are a big business in the land down under,
with revenues forecasted at $87 billion between 2013 and 2014. With a
seemingly countless swarm of competitors, though, how can grocery
owners hope to get a slice of this lucrative pie?
One way of doing so is
by launching mobile apps that will make your customers’...
Tuesday, 12 August 2014
3 Things that Affect SEO You Probably Didn't Know
On 8/12/2014
SEO is an effective way
to raise the rank of a web page organically. However, the success of
SEO is not solely determined by link building and keyword research.
These three factors also play a large role in the success of SEO:
Website Speed
When Google
experimented with 30 search results per page for several queries,
traffic dipped by 20 percent on those pages. The reason? The pages
loaded slower!
Online
users are used to the instant gratification the Internet brings them,
so make sure you give them that same user experience. Slow-to-load
websites...
Wednesday, 6 August 2014
"People these days live in a multiplatform world. They read the morning news on a tablet, check the sport scores on their smartphones, type out emails on their PCs, and watch online videos using their laptops. If you happen to be a business owner, having a standard website just won’t cut it anymore—not if you want to get the attention of the so-called “second screen” generation. That’s why Viper Online Marketing, as one of the leading Perth website design firm, has decided to go all-in on multiplatform web development. Multiplatform development,...
Tuesday, 5 August 2014
More Web Manoeuvre Room with a Mobile Device
On 8/05/2014
The great thing about
surfing the Internet these days is being able to do it while on the
go. For example, a person may be using Google Glass to find the best
route to a place across town, while another is using their smartphone
to shop online while aboard a bus.
Whatever the purpose,
being able to surf the Net on a small screen and do it with ease is
something you can be thankful for. You need Perth web designers to
help you take advantage of it as a business owner through some handy
pointers.
Little Brother, Big
Brother
If you have...
Monday, 4 August 2014
"This August, Viper Online will make things easier for you if you are dead-set on receiving our excellent service packages. From August 1 to August 31, we will give you a 70% discount on a Brand Booster package when you buy our 12 Advance Keyword SEO package. From the original price of $1,100, you get to enjoy Brand Booster services for only $330—a savings of $770! The offer is open only to the FIRST FIVE customers who will purchase the Perth SEO package so now isn’t the time to hesitate. Our Brand Booster package comprises five blog posts and...
Saturday, 2 August 2014
"The Australian Communications and Media Authority discovered that the number of mobile internet users in the country has increased by 33 percent since June 2012. This is despite the fact that mobile services in Australia only grew by three percent from 2012 to 2013, which means that more people are using their mobiles to browse the Internet rather than make calls. In addition, a growing number of people (about 52 percent) say that the quality of an SME’s mobile website influences their decision to do business with the company in question. Consequently,...
Thursday, 31 July 2014
"Designed for both iPhone and iPad, Cute Little Pet Roundup Adventure – Find and Save Lost Pets offers some cool game features. Players are going to dig the ultra-cool design the Perth iPhone app developers used, like the amazing graphics, groovy original songs, and sound effects whenever players bust a move in style. Players can also choose among five backgrounds where they want to play: The City, The Backyard, The Living Room, The Park, and The Vet Clinic. Developers also note that gamers of all ages can appreciate the three modes of gameplay...
Tuesday, 29 July 2014
Web Design: Processing Text and Graphic Content
On 7/29/2014
Processing text and
graphic content is an important part in the holistic website design
process as this sets the scope and limitations, goals, and other
important details that clients want designers to highlight in their
respective webpage designs.
The complex designing
process takes into strong consideration the purpose on which website
owners want their pages to be built. From then on, a web designer
takes a closer look at content materials clients have provided and,
one by one, tailors it to a product that could best attain the goals
set...
Tuesday, 22 July 2014
Rookie App Development Mistakes
On 7/22/2014
With a multitude of
mobile devices that do many of the things standard desktops perform,
without the extra heft, mobile computing is looking a lot more like
the way of the future.
Coinciding with this
development, more and more people are also using mobile apps instead
of standard software applications. These bite-sized programs can be
launched with the tap of a finger, and can even be used by companies
to make client transactions easier. If you plan on developing an app
for your business, though, be sure to avoid these rookie mistakes:
Design...
Tuesday, 15 July 2014
How to Raise People’s Awareness of your Brand
On 7/15/2014
A brand is what people
feel about your product or service. It usually stirs up memories,
stories and relationships that your consumers associate with you.
Brands can be tricky, but if you use it to your benefit, you can
definitely be distinguished from a sea of other brands in the market.
What are some ways you
can do to differentiate yourself from the others? Read on how:
Take
advantage of the World Wide Web.
Since
most people are online nowadays, it’s essential that you have an
effective website for all your consumers’ needs. Hire...
Monday, 14 July 2014
Luckily, you can opt to get responsive website design in Perth. Responsive web design automatically allows your website to match the specifications of the device used to access your site. This means no longer having to wait an eternity for a page to load. Pinching the screen to make words legible is also unnecessary.The features of responsive web design are meant to reduce user inconvenience. This guarantees that your website keeps customers glued to the screen instead of leaving your website in a fit of impatience. Naturally, the convenience your...
Saturday, 12 July 2014
Instead of trying to sell things outright all the time, why not create an app that functions as a loyalty program? Your customers can collect loyalty points based on how often they use the app, how much they spend on your products over the course of the month, etc. Not only does this feature help retain customers, it also helps the environment by eliminating the need for paper coupons.Experts have found that the number of smartphone users is increasing exponentially throughout the world. Make sure that you tap into that deep market by having a...
Thursday, 10 July 2014
Sometimes, quality posts will work if there’s something worth looking at that complements it. When uploading an image, change the title from the stock filename to a filename that syncs well with the post. If you got the image from another site, give due credit in the captions.If you’re gearing your blog to be a professional site, a SEO company from Perth like Viper Online will be your way to go. When tweaked right, more people are bound to stick around for your latest post.
http://viperonline.com.au/blog-better-rank-higher-amp-blog-visibility...
Tuesday, 8 July 2014
Cultivating a fan base for your website requires writing good content about yourself and your interests; one-liners regarding being an up-and-coming act in the “About Us” section will not hack it. Consult a web designer in Perth about opening a blog for your materials, such as, say, your thoughts in making your music. Creating relevant, keyword-optimized content– such as your bio– can help inspire more interest in your sound. Furthermore, if your act is a band, be sure each member is profiled.If your music excites fans and attracts new ones, your...
Perth Web Designers Lead the Shift to Mobile Sites
On 7/08/2014
With the gradual
proliferation of touchscreen smartphones starting in the late 2000s,
more and more users are now browsing the Web on their mobile devices
instead of desktop computers, necessitating a shift towards designing
web pages to have readily available mobile versions. This has been
dubbed by some observers as the emergence of Web 3.0, which is rooted
in mobile accessibility.
Mobile-friendly
features entail compressing a web page to dimensions compatible with
mobile devices without losing any valuable data. This is a
considerable...
Sunday, 6 July 2014
"Overall Size The key feature of a mobile website is it should cater to users “on-the-go”. This means potential customers don’t have time to waste waiting for your website to load. In fact, most users will immediately give up on a website if it hasn’t fully loaded within a few seconds. Having a professional Perth website design company create a mobile-friendly website for you is ideal because the site will be significantly smaller in size. This means faster loading time, preventing your potential customers from checking out your competitors. At...
Friday, 4 July 2014
"What OS should I develop for? The market for mobile devices is split among Android, iOS, and Windows. Each OS has a distinct interface, which means you cannot simply import the same design across the board. Doing so will only create a sense of awkwardness, that it doesn’t belong. It can be difficult to choose which OS to develop for, especially if there is only enough space for one OS in your development budget. Consulting an app developer in Perth like Viper Online can help you make an informed decision."http://viperonline.com.au/questions-a...
Wednesday, 2 July 2014
"Human Elements While the content should be professionally-written, it must have elements that tug at the reader’s interests. Some market research works in this matter, especially if part of your product line or service set is aimed at addressing issues in a demographic. A batch of accurate content pieces can show a positive side of your business. A SEO company in Perth like Viper Online will optimise them to better rank the website in SERPs."http://viperonline.com.au/improve-website-content-help-perth-seo-speciali...
Monday, 30 June 2014
"You may review The Iconic’s website to analyse which design cues might work for you, whether on a PC or on a mobile device. You may then experiment on such designs with a web designer. The Iconic’s main page, for example, already has linked images and drop-down menus for women’s and men’s clothing sections. Going down the page reveals a second set of images with links to feature articles or promos. Another thing you can take up with a web designer in Perth that you’d want to work with is the flexibility in mobile device viewing. Some experts state...
Tuesday, 24 June 2014
Optimised Web Design Leads To High Google Ranking
On 6/24/2014
John Mueller, Google’s
Webmaster Trends Analyst, has said that Google currently doesn’t
differentiate between sites that are optimised for mobile devices and those that are not. But he also said that there are
indirect effects for having sites optimised for mobile users, such as
smartphone users “liking” the responsive site and recommending it
to others.
.
However indirect the
effect, optimisation is still the main reason why businesses and
marketing firms have taken responsive design by heart. Optimised
websites assure these businesses of higher...
Tuesday, 17 June 2014
Why Should Your Business Have a Mobile App?
On 6/17/2014
Everywhere you go, you
see them—people tapping away at their smartphones and tablets.
Indeed, what was once a pipe dream is now a reality: computers that
fit in the palm of your hands, giving you access to information
anytime, anywhere.
A huge part of
smartphones’ and tablets’ convenience are apps, bite-sized
applications that people launch with a tap of the finger. According
to the Google Think Country data sheet, more than 70% of Australians
use apps on a daily basis. With such a large audience, it’s not
surprising that many businesses have...
Monday, 9 June 2014
What to Ask SEO Experts before Hiring Them
On 6/09/2014
Search
engine optimisation (SEO) is one of the ways to make more people
aware of your business and your brand online. When people search for
content online, the search results often leads them to what they’re
looking for. If companies want to direct more consumers to their
site, they hire SEO experts to design their websites so that the
major search engines are able to propel them to the top of the search
engine page.
How
do you find the right one? Here are question to ask the...
Tuesday, 3 June 2014
2014 is expected to see more signs of web evolution triggered by changes in Google’s search engine algorithms, roll out of HTML5, and the continuing popularity of mobile devices.One of the innovations that has taken the Perth website design community by storm is the popular use of single-page websites. Tim Boylen has made a compelling observation on his website Boylen as to why single-page design is here to stay:
http://viperonline.com.au/why-single-page-sites-are-taking-over-perth-website-design-by-sto...
Monday, 2 June 2014
Typical Personas of Ecommerce Site Users
On 6/02/2014
As
with real-world commerce, understanding your customers and their
preferences is a key ingredient to success in the ecommerce industry.
With an understanding of the buying behaviour patterns of different
customers, web designers possess the insights they need to create
strategies to attract new customers, as well as returning ones, and
convert them into loyal, paying customers.
Ecommerce
site users typically fit into one of several online personas,
which includ...
Sunday, 1 June 2014
According to the Australian Network on Disability, there are over 4 million Australians with a disability. Currently, there are 357,000 people with low vision, while 1 in 6 persons are affected by hearing problems.These figures should push more companies to seek the assistance of Perth app developers, like those from Viper Online, to create mobile programs that cater to these people’s needs. Users can then interact with objects in the app to drive the interface even if they can’t see or hear it.
http://viperonline.com.au/mobile-devices-drive-...
Friday, 30 May 2014
The same qualities of good SEO cited here aren’t just what search engines are looking for now, in fact, they have been telling marketers the same thing for years.The evolution of search engine algorithms will undoubtedly continue, and the same standards of good SEO that have existed for years will likely persist well into the future. Thus, when working with a trusted company like Viper Online on strategies for search engine optimisation in Perth, perhaps it would be best to follow SEO and marketing expert Purna Virji’s advice on Search Engine Watch...
Tuesday, 27 May 2014
For many experienced Perth web designers, nothing quite compares in complexity and difficulty to launching a new website. Like trying to put toothpaste back in the tube, it’s rarely ever straightforward, and the process, if not tamed, can leave design teams overwhelmed. Despite the mess, however, it’s an event many web designers live for, and one they eventually learn to control.Navigating the complex maze that is the new website launch requires plenty of preparation, a knack for organisation, and a mind to avoid getting carried away in all the...
Monday, 19 May 2014
Most Common Website Design Faux Pas
On 5/19/2014
According
to estimates, about two billion people have access to the World Wide
Web. So for business owners, it really pays to have a website in
order to tap this vast audience. In today’s Internet-saturated
times, a business without a website is like a shop without a sign.
With
that said, putting up a website for the sake doing so is never a good
idea. Web surfers have become more sophisticated now and they’ll
leave your site quickly if it isn’t well-designed. To create an
engaging and high-traffic website, be sure to avoid these web design
faux...
Tuesday, 13 May 2014
The Ever Growing Importance of Mobile Apps
On 5/13/2014
Australia's
digital economy is on the rise, as the Australian Communications and
Media Authority (ACMA) reveals in a 2012-2013 study. Mobile usage is
steadily increasing, and with it, ease in mobile access to
accommodate the continuously evolving needs of Australian consumers.
In addition, the prevalence of smartphones, up by 29% from May 2012,
makes mobile applications more beneficial for most businesses.
Mobile
apps, as they're usually called, often offer information that
consumers want on demand. Users may want to learn more details...
Wednesday, 7 May 2014
Reap Benefits of Good SEO with High Quality Content
On 5/07/2014
In
the battle for better exposure on the Internet, website owners
sometimes resort to the tactic of using large volumes of low-value
content simply to bolster the amount of content they have on their
site and create a bigger “net” with which to catch readers. As
Google has explained time and time again, however, this is a tactic
that could result in unwanted webspam penalties.
To
help its users find exactly what they’re looking for, Google
employs complex algorithms to discern how authoritative a specific
site is. This is an issue of reputation...
Thursday, 1 May 2014
Web Designers: Allies of Start Up Businesses
On 5/01/2014
Technology
has gone a long way over the last couple of decades and its
advancements have undeniably made an impact as to how businesses are
conducted. If in the past, companies relied solely on how they
package their products, today, it's the company website and how they
look that matters, as far as attracting prospective customers go.
Start-up businesses can easily put up their own website, but the
question is, will they be able to do it the right way?
A little help from
qualified web designers is something entrepreneurs and small business
owners...
Friday, 18 April 2014
Why Responsive Website Design is the Way to Go
On 4/18/2014
These
days, you can see a lot of people playing around with their
smartphones and tablets on the street. These tech-loving individuals
aren’t just playing the latest popular game or watching the latest
episode of their favourite TV show, because most are actually surfing
the Internet on the little screens of their mobile devices. This is
where responsive website design comes in.
Responsive
web design is what web designers call having a website designed
to handle multiple screen and platform sizes. Essentially, it means
your website would...
Sunday, 13 April 2014
How iPhone Apps are Developed
On 4/13/2014
Ever
wondered how those fun, useful, and sometimes cheeky mobile
applications are created? Developers all over the world are churning
out hundreds of apps virtually every day, and one might wonder how it
is done. Fortunately for you, here’s a generalized and simplified
rundown of the process:
Step
One: task assessment. Commercially
affiliated developers are usually given a design brief to serve as
their main guide, including a technical summary of what the app
should do and how it should function. This is the developer’s
“homework stage”, where...
Monday, 7 April 2014
3 Timely Reasons Why Your Company Needs SEO
On 4/07/2014
Times
are changing fast and companies that fail to keep in step with the
latest changes and innovations will surely be left behind by the
competition. In the complex world of advertising, Search Engine
Optimisation (SEO) has become one of the most powerful tools being
used today.
In
fact, companies that choose to stick solely on traditional methods
tend to lag behind, especially in terms of maximising their
profitability. If you’re a business owner, here are three good
reasons to employ SEO in your marketing efforts:
Lesser
expenses...
Thursday, 3 April 2014
Keys to an Efficient Mobile Website
On 4/03/2014
Mobile
web marketing is the order of the day. In fact, it has always
been since the rise of the smartphone. Unfortunately, many business
owners still fail to grasp the importance of going mobile, but if
you’re among those who see a mobile-friendly website as a chance to
reach more potential clients, here are a few neat tricks you should
know and apply on your mobile website:
Simple
Don’t
overload your site with content. Always remember that while it might
be counterintuitive on a financial standpoint, filling up every
possible space with...
Monday, 17 March 2014
The First Website Returns to the Web
On 3/17/2014
Today’s
websites are a far cry from what they used to be more than 20 years
ago. During an era when responsive web design, CSS, and vector
graphics hadn’t yet come to the fore, the first websites were
nothing more than lines of text. Some of them sported an iconic
purple colour and underline, a hyperlink. Back then, images on a
website were considered top-notch.
However,
words aren’t enough to describe these early websites. To appreciate
how the Internet has evolved over the decades, pick your favourite
website and open it on one tab, then...
Friday, 14 March 2014
Mobile
applications or apps are specific programs that make the function of
a hand-held device more convenient to its users. These programs range
from entertainment applications like games or mp3 players to useful
utilities like GPSes or calendars. Program developers make these apps
easily obtainable and can be used anywhere, as long as the phone is
operational.
Mobile
apps are programed for easy access. With technology as fast and as
efficient as it is today, anyone can simply download multiple apps in
one phone, making the device multifunctional...
Monday, 10 March 2014
A Simple Guide to Understanding Entity Search
On 3/10/2014
Over
the years, Google has tweaked their search engine algorithm to serve
up better search results. After all, it wasn’t that long ago when
early SEO practitioners stuffed their content with keywords in the
hopes of boosting their ranking. Recent updates, however, have
ensured that quality content takes precedence over keywords. That is,
websites and pages that provide useful information are now
prioritized over those with spammy content.
Now,
Google is once again shaking up the search engine landscape with what
they call “entity search.”...
Monday, 3 March 2014
Big Hands: Remedying the Ergonomic Problem
On 3/03/2014
Smartphones
represent a quantum leap in mobile technology. Whereas a mobile
entertainment system must consist of several devices (mp3 player,
mobile phone, laptop, etc.), smartphones integrate everything. Now
you have a mobile phone that can play music and movies, as well as
browse the Internet.
Despite
the radical leap, ergonomics still remains an issue, especially with
the early smartphones and mobile devices. With the screen barely big
enough to properly press a button, some users find it hard to send
messages or browse websites without...
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